RadioShack changing wireless, GPS displays as it takes on Best Buy
Thursday, September 18th, 2008Taking a starting point competitor Best Buy Inc., RadioShack Corp. said Wednesday plans to change its wireless and GPS shows stores in 4000 so that buyers can compare products and features side by side.
With time for the holiday shopping season, the Fort Worth-based consumer electronics is the installation of the chain interactive wireless and GPS screens and improved signage to create a more organized store, said Peter Whitsett, executive vice president and general manager of merchandising.
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Stores will be easier to navigate and shows the whole house product categories, the company said in the annual conference of suppliers.
“This will help customers compare and contrast the characteristics of the product and helps focus attention on issues that may have knowledge of our officials,” said Whitsett.
Best Buy has been going after a bigger share of the wireless business, which represents one third of RadioShack sales annually.
This year, the expansion of wireless carriers including several of the products exhibited for comparison were installed in stores and branded as Best Buy Mobile, a joint venture with the UK Carphone Warehouse, Europe’s leading mobile phone .
It is also adding 35, 1000-square-foot free-standing Best Buy Mobile stores in Chicago and Minneapolis at 15 locations which has been testing in Manhattan and North Carolina for nearly two years. You can add autonomous Best Buy Mobile stores in Texas next year.
RadioShack said it is also extensively remodeled 14 stores in markets targeted under a test. These stores are increasingly dramatic changes in color, design and shop signs that the system upgrade, the company said.
RadioShack is paying for these projects before they declared the 2008 capital expenditure budget of $ 80 million to $ 100 million. It said remaining stores to get the updates next year.
RadioShack, which operates 6000 stores the company and retail outlets in the U.S. and nearly 700 wireless phone kiosks, has struggled to increase sales and profits. It has cut staff, closed shops and reduce the space it occupies within its headquarters for more than half to reduce rental costs.